//Energieloket - Campaign

About the project

In Enschede, we launched a citywide campaign to inspire residents to save energy in a way that felt both practical and rewarding. It all started with a green letter sent to every household, but the campaign quickly expanded into a broader movement.

Through a combination of social media content, photography, and design, we built a recognizable brand that made energy-saving feel accessible and engaging. A series of online posts shared useful tips, while local ambassadors brought a personal touch, encouraging the community to take action.

To amplify the message, we created a campaign video that showed how saving energy isn’t just about cutting costs. It’s about creating opportunities. Whether it’s using the money saved to go swimming with the family or enjoy other fun activities, the video reframed energy efficiency as a positive lifestyle choice. By combining storytelling, visual identity, and community engagement, the campaign left a lasting impact on Enschede’s approach to energy consumption.

Teasers for the upcomming 'green letter'

Introduction of the ambassadors

Campaign video - 'Save energy, enjoy more'

Showcase of different social postings

Creative concept campaign: Sander Veldhuizen, Mark Reinderink, Jasper Niessink
Camera: Sander Veldhuizen
Camera assistent: Max van der Pijl
Stylist: Hilda Nanlohij
Editor: Sander Veldhuizen
Color grading: Hermen Gerrits
2D animation: Sander Veldhuizen

Client: Energieloket Enschede
Agency: Wirelab Digital Agency