//Go-Tan - Welke smaak kies jij?

About the project

With playful Kung-Fu-style camera movements and dynamic acting from our lead (who happens to be the CEO of Go-Tan) we created a short but striking billboard promo showcasing Go-Tan’s three different chili sauces.

Airing right after a popular cooking show, these billboards were designed to activate viewers at the perfect moment, when they step into their own kitchens, ready to cook. The question is simple but irresistible: which Go-Tan chili sauce will they choose? Sweet, hot, or extra hot? By tapping into the viewer’s immediate post-show enthusiasm, we ensured that Go-Tan’s bold flavors stayed top of mind, turning mealtime into an exciting decision.

Self directing D..O.P.: Sander Veldhuizen
1st AC: Max La Grand
Gaffer: Friso Tjalma
Producer: David Magee
Offline edit: Vera de Bruijn
Online edit: Johan Bax
Grading: Chris Kolkman
Sound Mixing: Eric van Horssen

Client: Go-Tan
Production company: Lukkien

*Shot in front of the Virtual Production screen