//Lidl & Expeditie Robinson - TV Billboard

About the project

For Lidl and Expeditie Robinson, we developed a TV billboard that aired right after the show. Lidl, as the proud sponsor, provided the contestants with a boat full of fresh fruit. Because when you're stranded, nothing fuels survival like a juicy blood orange. Since Lidl is known for the best fruit and vegetables, the campaign highlighted their delicious selection in a visually striking and engaging way. The billboard seamlessly connected the adventurous spirit of Expeditie Robinson with Lidl’s commitment to freshness, ensuring that viewers associated the brand with top-tier fruit and vegetables right when they were most engaged.

Creative concept: Sander Veldhuizen & Jos Deenen
Director: Sander Veldhuizen
D.O.P.: Tijn van den Dikkenberg
Food stylist: Oliver Knight

Client: Lidl

*Shot with Virtual Production