//Philips - Airfryer Magic?

About the project

In addition to the main product video, we created a series of engaging social clips to drive more interaction and inspire viewers with the magic of the Philips 5000 series Airfryer. These bite-sized videos showcased surprising transformations, demonstrating just how versatile the Airfryer can be. From bananas turning into banana bread to crispy vegetables and perfectly grilled meats, each clip highlighted the endless possibilities. By sparking curiosity and creativity, we encouraged users to experiment in their own kitchens, making the Airfryer not just a product, but an essential tool for everyday cooking.

Self directing D.O.P.: Sander Veldhuizen
1st AC: Max La Grand
Gaffer: Mark Huisman
Creative Director: Alexander Smith
Producer: Estella Fang
Offline edit: Vera de Bruijn
Online edit: Jeroen Diks
Grading: Chris Kolkman
Sound Mixing: Eric van Horssen

Client: Philips