//Vredestein - Personalized invitation campaign

About the project

To maximize engagement and attendance for Vredestein’s exclusive virtual event, we developed a highly personalized video invitation campaign for their top 50 clients. With an all-male target audience in mind, we crafted a concept that felt stylish, exclusive, and tailored specifically to them.

As a subtle hint to Pulp Fiction (a film that resonates with our audience) we recreated the iconic glowing suitcase moment. To make it even more engaging, we had a confident, charismatic woman address each client by name, creating a unique and personal experience. On set, we recorded 50 different names, and with VFX, we seamlessly integrated each name onto the suitcase’s nametag.

A few days after watching the video, clients received a premium gift box containing a bottle of champagne and a QR code for event access, building even more anticipation.

The result? A strong turnout and a memorable brand experience that reinforced Vredestein’s commitment to its most valued partners.

Stills

Behind the scenes

Creative concept: Sander Veldhuizen
Director: Sander Veldhuizen
Director of photography: Hermen Gerrits
Stylist: Hilda Nanlohij
Editor: Sander Veldhuizen

Client: Apollo Vredestein