//Wavin - The Perfect Fit Manager

About the project

To boost brand awareness and position itself as the ideal partner for FACQ, one of Belgium’s top B2B wholesalers, Wavin launched "The Perfect Fit" campaign. A creative, multi-channel initiative, designed to make a lasting impact.

At the heart of the campaign was Walter, Wavin’s fictional Perfect Fit Manager, who humorously embodied the brand’s commitment to partnership. On Valentine’s Day, key decision-makers at FACQ received anonymous chocolates, sparking curiosity. The next day, a branded van and a waffle cart appeared outside FACQ’s headquarters, reinforcing Wavin’s presence in a playful way.

A series of engaging videos, including personalized LinkedIn messages, highlighted Wavin’s strengths and drove traffic to a dedicated landing page showcasing why they were the “perfect fit” for FACQ. By blending storytelling, strategic outreach, and experiential marketing, the campaign successfully increased brand recognition and strengthened Wavin’s position for future collaboration.

Teaser videos to introduce Walter

Landingspage & Social postings & LinkedIn Profile

Personalized videos for decision makers at FACQ

Walter got his own LinkedIn profile

Creative concept: Sander Veldhuizen & Mark Reinderink
Director of photography: Sander Veldhuizen
Producer: Roxanna Patawala
Stylist: Lotte Wierenga
MUAH: Michelle Voogd
Editor: Sander Veldhuizen
Editable personalization: Sander Veldhuizen

Client: Wavin
Agency: Wirelab Digital Agency